Picking the wrong niche might destroy your affiliate marketing. It is the most common mistake the beginners might do in the staring days of affiliate marketing.
Picking the wrong niche might destroy your affiliate
marketing. It is the most common mistake the beginners might do in the staring
days of affiliate marketing.
Micro niche blogging is the key to successful affiliate marketing these days. Google likes micro-niches as they contain more
information on a specific topic.
Promoting affiliate marketing through micro-niche blogging
is way more economical. Hence you see more affiliate trainers promoting
micro-niche blogging as a part of affiliate marketing.
But how do I know whether my niche selection is correct or
wrong? Here are a few ways to identify them.
SCOPE FOR SCALABILITY
A niche should have enough potential to be expandable. It
should have multiple micro-niches that have demand. If your niche is not one of
them, then it’s time to shift to some other slot.
A restricted niche has the least survival rate. You can earn
the right amount of money when it is in demand. But ones the market comes down,
you have no other option except to shift.
One example of such niches are “crypto-currency.” Yes! You
heard it right. You can earn high commissions on affiliate products related to
crypto-currency.
But, as the popularity decrease, you find no-one promoting
crypto-currency.
COMPETITION
Niches, with the massive competition, is not for novice
marketers. In the beginning days of affiliate marketing, it is a good idea to
focus on niches with the least competition.
Niches with high competition are usually saturated. You
don’t have space to promote your product as giant players take away the whole
place.
YOU WILL FEEL SUFFOCATED.
I would instead advise searching for an entirely new niche
or niches with the least competition in the beginning days of affiliate marketing.
People search for new and unique content. Why does a
customer click on your web link if he could get multiple websites with the same
information?
Let me explain with an example. Micro-niche websites on
mobile phones are many. Many marketers promote brand new mobile phones daily.
Such niches are less beneficial to new marketers.
RETURNS
Niches with fewer profit margins are not ideal for new
marketers. Significant investments demand big returns.
If you invest more and get less, you are going to fail in
affiliate marketing in a few days.
Let us take amazon affiliate marketing. If you promote
mobile phones, you will get 2 to 5% commission. On the other hand, if you
promote kindle books, you would get a whopping 10% commission.
You find more competition in promoting mobile phones as many
big agencies and websites are already into the play.
On the other hand, few players promote “PET PRODUCTS.” This
niche has less competition and more commission (8%) when compared to other
products.
DEMAND
Promoting affiliate products with low demand might not be a
good idea.
Even though the commission is high, who is going to buy the
product if it has less demand?
For example, AMAZON COINS has a 10% commission, which is the
highest of all products. But who is
going to buy it? You have minimal search volume on search engines regarding
AMAZON COINS.
Such marketing strategies end up in poor returns. You might
invest heavily in ads for promoting such a product, but you find fewer people
with the search for them.
Interestingly, promoting an affiliate product with high
demand might not be a good idea –ALSO……
Top demand products have high competition. High competition
demands high investments. It might eat your profits causing fewer returns.
For example, you as an individual affiliate marketer might
think of promoting a new cell phone. But big players are successful in endorsing
these products much before than you.
YOU ARE LATE! And in most instances, YOU WILL BE! Because you don’t get information directly from the manufacturer. You have to read it from somewhere.
In the meantime, corporates in affiliate marketing encash
such opportunities.
These are a few instances where a new marketer fails to
successful affiliate marketing. You have to find the correct niche for
promoting.
These are few points where a new affiliate marketer makes a
wrong step and finally lands up in trouble.
Think better, plan clever and earn more. HAPPY MARKETING!
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