How do you feel if you can send notifications about your blog post on a web browser, just like a message? Hmm… that sounds good. They are called push notifications. 91.1% of android users opted for push notifications.The above results demonstrate the power of push notifications in promoting your content and in turn re-engage readers to your blog.
Hobby writing is a
passive writing style where we just write blogs out of leisure pursuit. It is
one form of “not so serious blogging”. But content writing is a serious blog
writing where the writer mainly has passion towards blogging along with good
content.
Serious blogging has a
strong foundation on all topics they write. But even after having such good
content, lack of proper promotion can hinder the blog from coming into the lime
light. One common example is, when we search for few topics on net, we come
across various articles related to it, some will be good, some may not reach
our expectations, and some may be pathetic. We just concentrate on good
articles, and move on. But did we ever think about the blog or the writer.
Obviously very few of us will do so.
Bloggers strive to
promote their articles by various methods (as we discussed in our previous
post), to promote their blog. Collecting emails of the visitors and sending
timely updates to readers about their new blog posts, was a successful method of
promotion EARLIER, BUT NOT NOW. The click through rate (CTR) for such
promotional method has dramatically fallen. Half of these promotional mails are
identified as spams and fail to reach readers. CTR (Click through rate)/ CR (Clicking
rate) is the percentage of people who click your blog notifications (which are
sent in various forms like mails or social posts, etc...)
But technology updates day by day and many new
marketing strategies have evolved to boost blog reads. A new form of
communication strategy has evolved in all these years, where the new blog post
intimations/alerts can be sent to readers through a web browser platform. Yes! It’s
true. No need of hectic work of collecting emails or continuously spamming your
social platforms with your blog posts.
How do you feel if you can send notifications about your blog post on a web browser, just like a message? Hmm… that sounds good. They are called push notifications.
In a press release by
Accengage in 2018, we can find some interesting facts about push notifications.
Accengage, the European leading push notification company has sent 50 billion
push notifications to 900 million mobiles worldwide. The results were bewildering:
91.1% of android users opted for push notifications. The average click rate of push notifications was 10.7 for android and 4.9% for IOS users.
Highest click rates were obtained on Tuesdays (8.4%).
Push notifications containing images, GIFs, videos and Emojis generate 25% higher click rate when compared to default notifications.
Targeting users with customized push notifications according to profile, location and preference can triple click rates.
Personalizing push notifications with readers name can increase click rates by 4 times.
[ref: Accengage. Push Notification
Benchmark Press Release - 2018 | Accengage [Internet]. 2018 [cited 2018 Nov
29]. Available from:
https://www.accengage.com/press-release-accengage-releases-the-push-notification-benchmark-2018/]
The above results demonstrate the power of push notifications in promoting your content and in turn re-engage readers to your blog.
The above results demonstrate the power of push notifications in promoting your content and in turn re-engage readers to your blog.
Why
should I use push notifications:
- Because they are less annoying when compared to pop-up messages.
- You give a choice, whether to opt-in or opt –out of these push notifications. This makes your reader base stronger, as only interested readers will opt-in. Hence the re-engage ratio of your readers will inevitably shoot up.
- You are saving lot of time in saving the mail addresses of your readers. It is a completely web based application management system.
- You can target readers and send customized notifications according to region and time. This cannot be done in your emails. Sending notifications globally in same time is futile and useless, as time zones vary from place to place.
- The span of notifications can range between 3 days to 1 weak. The duration of notification can be customized. This maintains a high click rate for your posts, as the notification will appear immediately after the reader enters chrome or any web browser.
- The conversion rate for push notifications is much higher when compared with other methods.
Activating push
notifications is very simple. There are many 3rd party push
notification services available on net. Select the best service based on your
economic constrains. Create an account. Generate/ customize push notification appearance.
Copy their push notification code and paste it in your website.
Push
notification services available on net:
- Pushassist (upto 3000 subscribers -free)
- One signal (Upto 30,000 subscribers -free)
- Push crew
- Pushengage
- Accengage
- Amazon SNS
- Ad push
- Cata push
These are few well known push notification service providers available on net. They have various pricing structures. One signal has been the best among them as it literally provides unlimited subscriptions (max 30,000 subscribers). Moreover it provides advanced push notification services when compared to others at free of cost. Pushassist is a cost effective alternative to one signal. The premium account has a low cost plan, besides a free plan.
So! What are you
waiting for!
Sign in - to subscribe to
any of these notification services and increase your blog reads today.
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